Tony joined The Focal Point and brings with him extensive research experience working with Fortune 500 clients. At The Focal Point, Tony uses this experience to coordinate jury research, assist in jury selections, and create juror questionnaires. He also helps develop detailed venue analyses to help clients understand the types of jurors who will ultimately decide their cases.
Prior to joining The Focal Point, Tony helped his clients develop their products or services and better understand their target markets. Some of his notable clients were AT&T, H-E-B Grocery, Activision, and Netflix. Tony’s research career began as a sophomore in college, where he worked as a research assistant with a focus on social behavioral research. In his role as a research assistant, he coded videos for pre-determined behaviors, ran human subjects through experimental laboratory procedures, designed research experiments, and analyzed qualitative and quantitative data.
Tony is a graduate of the University of Texas, where he studied business and psychology. In his spare time, Tony enjoys reading, attending seminars and conferences, and investing in real estate. Tony also actively volunteers at the Perot Museum of Nature and Science and at the Dallas Public Library System.
“If I have seen further, it is by standing on the shoulders of giants."- Isaac Newton