Blair v. Allstate

In this hotly contested and well-publicized case, the Blair family accused Allstate of wrongdoing in processing their claim after a fire destroyed their San Francisco home.

A focus group exercise, done two months before trial, yielded plaintiff verdicts in the tens of millions of dollars. The Focal Point worked closely with the Sonnenschein trial team and Joel ben Izzy, a storytelling consultant, to develop and refine new case themes that focused the evidence on Allstate's commitment to its obligation (paying the homeowner's policy). Graphics were developed for opening statements and, using trial evidence, for closing arguments.

After nearly eight weeks of trial, the twelve-member jury found no wrong-doing by Allstate in processing the Blair family's claim.

Superior Court of California, San Francisco County

Sonnenschein Nath & Rosenthal
(San Francisco)
Ivor Samson
Michael Barnes