A proven process. A distinct methodology.

Our process—the very heart of what we do—is designed to help you uncover crucial insights and develop a trial communications strategy that will powerfully support and win your argument.

From the beginning, we'll work with you to streamline and fortify your overall argument. We'll clarify the complex. Identify the most memorable elements. And create a communications strategy that's focused and persuasive.

Your Focal Point team leads you through a clearly defined process of thematic discovery, graphic insight, and ever-increasing solidity in argumentation. We'll help you step back to see not only what's in front of you and around you, but also the hidden elements that can affect your case.

Through five interconnected steps we will:

1. Understand—Obtain a true and complete comprehension of the facts.

2. Mental Mine—Explore metaphors, analogies, and themes through our proprietary Mental Mining® methodology.

3. Simplify—Distill your case down to its essence.

4. Architect—Build the themes and facts into a clean, coherent structure, which is enhanced by trial graphics.

5. Present—Develop just the right presentation tools and technology mix for your unique situation.