Zeroing in on the essential.

The key to successful jury persuasion is to make your case clear, simple, and honest. We help you distill your case down to its essence, stripping away any excess and focusing only on the critical facts.

To accomplish this, we may ask you to describe your case, or an important aspect of it, on a single sheet of paper. Why a single sheet? Because it has boundaries—not everything will fit. In fact, not everything should fit. You have to determine what is important and what can be eliminated: what is essential and convincing, and what is extraneous and confusing.

This process can inspire a creative approach that results in a more precise and powerful argument regardless of whether graphics are actually created and used.