Integrate juror feedback into your trial preparation.

Feedback Forum

Many lawyers wait too long before testing their case on potential jurors.  As a result, they discover too late that the story they believed to be so effective falls flat and is not persuasive. Rather than risk trying your case in a way that is not compelling to your jury, we help you test how you present your case early in the process, using a service that we call Feedback Forum.

A Feedback Forum is an effective and efficient way to integrate juror insight into your early trial preparation process, with an emphasis on theme and argument development. Using the same qualitative approach that is employed in consumer research, one of our highly experienced moderators leads a panel of eight to twelve potential jurors through a discussion about your case. In addition to soliciting feedback on the preliminary themes and arguments in the case, the session investigates the questions jurors want answered and mines their collective consciousness to unearth new themes, arguments, and analogies that you might have overlooked, or cannot easily see, because you have been intimately involved in the details of the case.

After a Feedback Forum session, your trial team will have a firm grasp of your case and a clear understanding of the direction for your trial preparation. If conducted early, the insight from your session can help guide your discovery, allowing you to develop your evidence and witness testimony with increased confidence and efficiency.

The benefits of a Feedback Forum include: 

• Maximum efficiency—Preparation time by the attorneys is minimal and mostly contained within a half-day workshop with the moderator and your TFP team. We develop and refine the themes, ideas, and evidence we will be testing.
• Maximum effectiveness—Our sessions focus on listening to and learning from the collective wisdom of the audience. The moderator-led format allows us to adjust to juror reactions in real time. This maximizes the depth and value of juror discussion and ensures that you get valuable feedback related to your case.
• Immediate impact—You can put the insight you gain to immediate work in your case. You do not have to wait weeks for a voluminous report; we meet with you as early as the next day to discuss our recommendations and how to begin applying them to your trial preparation.

Trial Graphics >