When we cannot be there in person, online jury research allows us to continue to conduct meaningful research with prospective jurors in any venue.
The adversarial nature of a jury trial leads many of our clients to ask: “Will my expert come across better than theirs?” This is a justifiable concern, since jurors’ decisions about liability and damages often hinge almost entirely on the testimony and credibility of the expert witnesses.
You know your job as a lawyer is to present your client’s case. And, you know you have a duty to zealously represent that client. The challenge, of course, is how to effectively persuade the jury that your side holds the truth.
Effective witnesses know their case, are prepared, and are equipped with the right tools to help them be persuasive. These five steps will help you prepare even the most seasoned of witnesses for deposition or trial.