Chapter 1: Introduction
Giving the Jurors What They Want
Jurors take their jobs seriously. They believe that the truth is out there and that they are capable of finding it. They may complain about jury duty, yet most jurors believe they have a very personal stake in ensuring that the system works. As such, jurors generally apply the facts, as they best understand them, to the law provided to them by the court. In the broadest sense, what jurors want is to reach the right verdict and move on with their lives. Jurors believe that if you give them the right tools, they can and will find the right answer. Trial lawyers who provide these items to their jurors have a substantial advantage over lawyers who do not.