Knowing just the facts is never enough.
“I learned long ago that going to trial without The Focal Point involved early in trial planning and brainstorming...is foolhardy.”
We help you develop powerful themes to educate, engage, and persuade your jurors. Our Mental Mining® process helps you unearth the analogies and metaphors to communicate your case story clearly and convincingly.
Focused juror research.
“The Focal Point helps me see things the way the jury will, which makes a critical difference when preparing for trial. I make sure to hire them before the case is even indicted.”
We design custom research plans to test your case story and themes with real prospective jurors to refine your case’s strengths and address its challenges. This helps you go beyond the facts and listen for the connections that will resonate with a jury.
Now in New York.
More than 20 years of insights.
“The people at The Focal Point think visually, which many lawyers can’t do. Yet, they also understand the legal concepts as well as the most experienced trial lawyers do.”
Arguedas, Cassman & Headley LLP
Expert witnesses can be crucial to winning your case. Help your witness connect with the jury.
Visual presentations and technology can be very effective with judges and focus groups, too.
Engaging and persuading through great design.
“For more than a decade The Focal Point has provided graphics and consulting services in connection with the St. Jude Medical Silzone heart valve litigation...their support and quality has been consistently outstanding.”
We wrote the books.
“Given the modern jury’s need to be both entertained and persuaded, these books are valuable aids in achieving both.”
Haddon, Morgan and Foreman, P.C.
Powerful Deliberations: Putting It All Together
for the Jury
By Chris Ritter
Creating Winning Trial Strategies and Graphics
By Chris Ritter
The Trial War Room Handbook
By Chris Ritter, Amie Bailey,
& Michael Skrzypek
Seamless presentations when it really counts.
“Two recent trials with a TFP tech at the helm of the courtroom computer confirmed once again that The Focal Point has mastered the science and art of presenting graphics to a jury.”
We provide experienced jury consultants, graphic designers, and trial technicians to support your team in the trenches at trial. We bring a breadth of experience and depth of calm where and when it is needed most.
We help you uncover crucial insights. We clarify the complex. Then we create a visual trial strategy that will powerfully support and win your argument.
Thousands of trials over the last 20-plus years have taught us how judges and jurors think and reach verdicts. Our proven trial strategies help you win.
About The Focal Point
Trial experience, design, and technological expertise in one package. We believe in what we do. We care about our clients. And we have a sense of humor.